Impact of Online Sportswear Sales

Question: Discuss about the Impact of Online Sportswear Sales. Answer: Introduction The internet has facilitated alterations and innovations in modern technologies. Online shopping through E-commerce websites is one of the significant offerings from the internet. E-commerce can be defined as an online trading platform, which assists the users to buy and sell, and products online (Verbeke, 2013). The sportswear business segment has been one of the biggest users of E-commerce and has able to sell goods to a large number of consumers The E-commerce has been an effective business tool to develop business sustainability by touching a large number of consumers worldwide in the global market. Problem Statement In the global market, online shopping has been a significant development to gain a competitive edge over the competitors in the market. Werbach (2013) mentioned that shopping through traditional way of visiting retail stores to initiate the purchase decision-making process is a less popular popular among the buyers. Thus, the business enterprise has been able to develop the online channels that have facilitated the sales in the market. As such, Madsen (2016) noted that this form of shopping is less costly than the traditional mode of shopping and shall help the business entity in raising the awareness levels of the consumers. Thus, online shopping platforms have a far greater reach than the traditional mode of shopping and help to develop informal relationships with consumers (Madsen, 2016). In this regard, it can be said that online shopping has faced various issues. There were negative reviews from consumers. However, no action was taken to rectify the situation. Here, customer feedback a must be to address customer issues. This shall have a positive impact on the year-ended sales revenue of a sportswear business enterprise. Aims and objectives The project aim is to examine the influence of online sales through various e-commerce channels compared to the sales revenue of a physical store. To achieve the goals of the research study, the following objectives have been stated. To examine the e-commerce business representation of the firm and its merits To evaluate the possibilities in the execution of an online business form in the context of a sportswear brand Research Questions The aim of the research study is to examine the influence of the online portals on the sales revenue of a sportswear entity. Besides this, it examines the existing customer choices and preferences in the online promotion of products. About this, the following are the research questions of the study. What are the essential characteristics of online shopping that can have an impact on the consumer behavior? How potent are existing consumer shopping portals that shall enhance the sales revenue of the organization ? What necessary suggestions that can be presented to prevent negative consumer reviews that can result from online shopping of sportswear products? Methodology The following research methodology is adopted in attaining the goals and the objectives of the research study, Research Design: In depth and descriptive information would be important to evaluate the impact regarding the online sales on the business performance of a retail business entity. Market analysis: Market analysis shall have to be done, in the context of the costs as well as profitability of e-commerce channels and various online web portals. M Gathering necessities - The research necessities shall refer to hardware , software as well as the resources that shall assist the researcher in conducting the research procedure in an appropriate manner . Sampling choice: The sampling choice can be classified as probability as well as non-probability method of sampling. References Verbeke, A. (2013). International business strategy. Cambridge University Press. Madsen, T. L. (2016). Business Policy and Strategy. Zikmund, W. G., Babin, B. J., Carr, J. C., Griffin, M. (2013). Business research methods. Cengage Learning. Werbach, A. (2013). Strategy for sustainability: A business manifesto. Harvard Business Press.